Explore Geographical Relationships in Zoom Data with Power Map

The CData ODBC Driver for Zoom is easy to set up and use with self-service analytics solutions like Power BI: Microsoft Excel provides built-in support for the ODBC standard. This article shows how to load the current Zoom data into Excel and start generating location-based insights on Zoom data in Power Map.

Create an ODBC Data Source for Zoom

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Start by setting the Profile connection property to the location of the Zoom Profile on disk (e.g. C:\profiles\Zoom.apip). Next, set the ProfileSettings connection property to the connection string for Zoom (see below).

Zoom API Profile Settings

To authenticate to Zoom, you can use the OAuth standard to connect to your own data or to allow other users to connect to their data.

First you will need to create an OAuth app. To do so, navigate to https://marketplace.zoom.us/develop/create and click Create under the OAuth section. Select whether or not the app will be for individual users or for the entire account, and uncheck the box to publish the app. Give the app a name and click Create. You will then be given your Client Secret and Client ID

After setting the following connection properties, you are ready to connect:

• AuthScheme: Set this to OAuth.
• InitiateOAuth: Set this to GETANDREFRESH. You can use InitiateOAuth to manage the process to obtain the OAuthAccessToken.
• OAuthClientID: Set this to the OAuth Client ID that is specified in your app settings.
• OAuthClientSecret: Set this to the OAuth Client Secret that is specified in your app settings.
• CallbackURL: Set this to the Redirect URI you specified in your app settings.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Import Zoom Data into Excel

You can import data into Power Map either from an Excel spreadsheet or from Power Pivot. For a step-by-step guide to use either method to import Zoom data, see the "Using the ODBC Driver" section in the help documentation.

Geocode Zoom Data

After importing the Zoom data into an Excel spreadsheet or into PowerPivot, you can drag and drop Zoom entities in Power Map. To open Power Map, click any cell in the spreadsheet and click Insert -> Map.

In the Choose Geography menu, Power Map detects the columns that have geographic information. In the Geography and Map Level menu in the Layer Pane, you can select the columns you want to work with. Power Map then plots the data. A dot represents a record that has this value. When you have selected the geographic columns you want, click Next.

Select Measures and Categories

You can then simply select columns: Measures and categories are automatically detected. The available chart types are Stacked Column, Clustered Column, Bubble, Heat Map, and Region.