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Integrate Live Marketo Data into Custom Business Apps Built in Power Apps

Use the CData Cloud Hub to create a virtual SQL Server Database for Marketo data and integrate live Marketo data into apps built in Microsoft Power Apps.

Power Apps is a service for building and using custom business apps that connect to your data and work across the web and mobile — without the time and expense of custom software development. When paired with the CData Cloud Hub, you get instant, cloud-to-cloud access to Marketo data from the apps you build using Power Apps. This article shows how to connect the Cloud Hub from Power Apps and build an app based on live Marketo data.

The CData Cloud Hub provides a pure SQL, cloud-to-cloud interface for Marketo, allowing you to easily integrate with live Marketo data in Power Apps — without replicating the data. The CData Cloud Hub looks exactly like a SQL Server database to Power Apps and uses optimized data processing out of the box to push all supported SQL operations (filters, JOINs, etc) directly to Marketo, leveraging server-side processing to quickly return Marketo data.

Create a Virtual SQL Database for Marketo Data

CData Cloud Hub uses a straightforward, point-and-click interface to connect to data sources and generate APIs.

  1. Login to Cloud Hub and click Databases.
  2. Select "Marketo" from Available Data Sources.
  3. Enter the necessary authentication properties to connect to Marketo.

    Both the REST and SOAP APIs are supported and can be chosen by using the Schema property.

    For the REST API: The OAuthClientId, OAuthClientSecret, and RESTEndpoint properties, under the OAuth and REST Connection sections, must be set to valid Marketo user credentials.

    For the SOAP API: The UserId, EncryptionKey, and SOAPEndpoint properties, under the SOAP Connection section, must be set to valid Marketo user credentials.

    See the "Getting Started" chapter of the help documentation for a guide to obtaining these values.

  4. Click Test Database.
  5. Click Privileges -> Add and add the new user (or an existing user) with the appropriate permissions.

Connecting to the CData Cloud Hub

To use the Cloud Hub to integrate Marketo data into your Power Apps, you need a new SQL Server connection:

  1. Log in to Power Apps
  2. Click Data -> Connections -> New connection
  3. Select SQL Server
  4. In the connection wizard:

    • Choose to connect directly
    • Set SQL server name to the address of your Cloud Hub instance (myinstance.cdatacloud.net)
    • Set SQL database name to the name of the virtual Marketo database you created earlier (like marketodb)
    • Set the Username and Password and click Create

Building a Data-Centric App for Marketo Data

With the connection to the Cloud Hub configured, you are ready to integrate live Marketo data into the apps you build in Power Apps.

  1. Log in to Power Apps
  2. Click Create, hover over "Start from data" and click Make this app
  3. Select the SQL Server connection you created
  4. Search for or choose a table to work with
  5. Click Connect
  6. Customize the newly created app just like you would any other, including changing the layout and setting the fields exposed in BrowseScreen, DetailScreen, and EditScreen

At this point, you have an app with read and write access to live Marketo data that you can save and publish for use within your organization.

SQL Access to Marketo Data from Cloud Applications

Now you have a direct connection to live Marketo data from Microsoft Power Apps. You can create more connections and apps to drive business — all without replicating Marketo data.

To get SQL data access to 100+ SaaS, Big Data, and NoSQL sources directly from your cloud applications, see the CData Cloud Hub.