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Natively Connect to Adobe Analytics Data in PHP


The CData ODBC driver for Adobe Analytics enables you to create PHP applications with connectivity to Adobe Analytics data. Leverage the native support for ODBC in PHP.

Drop the CData ODBC Driver for Adobe Analytics into your LAMP or WAMP stack to build Adobe Analytics-connected Web applications. This article shows how to use PHP's ODBC built-in functions to connect to Adobe Analytics data, execute queries, and output the results.

Configure a DSN

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Adobe Analytics uses the OAuth authentication standard. To authenticate using OAuth, you will need to create an app to obtain the OAuthClientId, OAuthClientSecret, and CallbackURL connection properties. See the "Getting Started" section of the help documentation for a guide.

Retrieving GlobalCompanyId

GlobalCompanyId is a required connection property. If you do not know your Global Company ID, you can find it in the request URL for the users/me endpoint on the Swagger UI. After logging into the Swagger UI Url, expand the users endpoint and then click the GET users/me button. Click the Try it out and Execute buttons. Note your Global Company ID shown in the Request URL immediately preceding the users/me endpoint.

Retrieving Report Suite Id

Report Suite ID (RSID) is also a required connection property. In the Adobe Analytics UI, navigate to Admin -> Report Suites and you will get a list of your report suites along with their identifiers next to the name.

After setting the GlobalCompanyId, RSID and OAuth connection properties, you are ready to connect to Adobe Analytics.

Establish a Connection

Open the connection to Adobe Analytics by calling the odbc_connect or odbc_pconnect methods. To close connections, use odbc_close or odbc_close_all.

$conn = odbc_connect("CData ODBC AdobeAnalytics Source","user","password");

Connections opened with odbc_connect are closed when the script ends. Connections opened with the odbc_pconnect method are still open after the script ends. This enables other scripts to share that connection when they connect with the same credentials. By sharing connections among your scripts, you can save system resources, and queries execute faster.

$conn = odbc_pconnect("CData ODBC AdobeAnalytics Source","user","password"); ... odbc_close($conn); //persistent connection must be closed explicitly

Create Prepared Statements

Create prepared statements and parameterized queries with the odbc_prepare function.

$query = odbc_prepare($conn, "SELECT * FROM AdsReport WHERE City = ?");

Execute Queries

Execute prepared statements with odbc_execute.

$conn = odbc_connect("CData ODBC AdobeAnalytics Source","user","password"); $query = odbc_prepare($conn, "SELECT * FROM AdsReport WHERE City = ?"); $success = odbc_execute($query, array('Chapel Hill'));

Execute nonparameterized queries with odbc_exec.

$conn = odbc_connect("CData ODBC AdobeAnalytics Source","user","password"); $query = odbc_exec($conn, "SELECT Page, PageViews FROM AdsReport WHERE City = 'Chapel Hill'");

Process Results

Access a row in the result set as an array with the odbc_fetch_array function.

$conn = odbc_connect("CData ODBC Adobe Analytics data Source","user","password"); $query = odbc_exec($conn, "SELECT Page, PageViews FROM AdsReport WHERE City = 'Chapel Hill'"); while($row = odbc_fetch_array($query)){ echo $row["Page"] . "\n"; }

Display the result set in an HTML table with the odbc_result_all function.

$conn = odbc_connect("CData ODBC Adobe Analytics data Source","user","password"); $query = odbc_prepare($conn, "SELECT * FROM AdsReport WHERE City = ?"); $success = odbc_execute($query, array('Chapel Hill')); if($success) odbc_result_all($query);

More Example Queries

You will find complete information on the driver's supported SQL in the help documentation. The code examples above are Adobe Analytics-specific adaptations of the PHP community documentation for all ODBC functions.

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Adobe Analytics Icon Adobe Analytics ODBC Driver

The Adobe Analytics ODBC Driver is a powerful tool that allows you to connect with live Adobe Analytics data, directly from any applications that support ODBC connectivity.

Access Adobe Analytics like you would a database - access Metrics, Users, Reports, Segments, etc. through a standard ODBC Driver interface.

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