Tag: industry insights

CData Blog


Migrating Your Marketing Automation Platform
October 27, 2021

A Practical Guide to Migrating Your Marketing Automation Platform

by Jerod Johnson

It's no secret that marketing automation platforms such as ActiveCampaign and Mailchimp help businesses improve lead generation, grow marketing ROI, and increase overall growth. According to a Nucleus Research report , marketing automation drives a 14.5% increase in sales productivity and...

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360 Degree View of Your Customer Data
October 27, 2021

Gaining a 360 Degree View of Your Customer Data

by Jerod Johnson

In a recent post, we shared how, while marketing automation platforms can help businesses grow, migrating to new platforms is often a headache. CData SSIS Tasks allow businesses to easily move contacts, leads, and customers from one marketing platform to another. Often, organizations use ...

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Martech Real-Time Analytics
October 08, 2021

Connecting Sales & Marketing Ops with Real-Time Analytics

by Haley Burton

Connecting Sales Marketing Ops with Real-Time Analytics The marketing technology (Martech) space is vast and expanding rapidly. The marketing landscape has more than 2,000 vendors, and that number continues to grow each year. According to a Chiefmartec article, the marketing technology lan...

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connect cloud and on-prem with cdata
September 07, 2021

Cloud Data Crossing the Firewall: Connect Cloud, Hybrid Cloud, and On-Premises Data

by Haley Burton

With CData Sync, you no longer have to struggle with firewall rules, VPNs, or agents to integrate data across your hybrid applications. Simply install CData Sync wherever you need it, on-premises or in the cloud without the help of IT, and you can move the right data quickly and easily wherever you need it.

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September 01, 2021

Solving Data Proliferation and Connectivity Challenges for BI & Analytics

by Haley Burton

Solving Data Proliferation and Connectivity Challenges for BI Analytics Data is the key to digitally transforming your organization. Modern business leaders are chasing the promise of illuminated decision-making models and a deep understanding of their customers. Organizations therefore ne...

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August 05, 2021

Connectivity Powers Modern Data Management

by Haley Burton

The challenges of the past year have had far-reaching impacts on businesses worldwide. Organizations have been forced to become far more flexible and adapt to significant changes in workforce, distribution channels, and general operations. Despite this, or perhaps because of it, data and ...

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Multidimensional Data Analytics Services
August 04, 2021

Getting More from Your Multidimensional Data & Analytics Services

by Jerod Johnson

Getting More from Your Multidimensional Data Analytics Services As data becomes more complex, organizations are increasingly adopting multidimensional data solutions to drive deeper analytics and gain actionable insights across the business. Multidimensional data boasts the benefits of gro...

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Support DataOps Agility with Data APIs
July 23, 2021

Support DataOps Agility with Data APIs

by Eric Madariaga

Data fragmentation has become a major roadblock for many enterprises on their journey to digital transformation. Gaining business insights from data is more crucial than ever, but as cloud-based infrastructure that data has become more decentralized and difficult to manage. Data virtualiz...

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July 22, 2021

Reverse ETL with Salesforce and SQL Server

by Haley Burton

As data usage grows many organizations turn to data warehousing in order to consolidate data for analytics, reporting, governance and decision support. Modern warehousing solutions are flexible, faster, more scalable, and more economical than ever before. But data warehousing is not witho...

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