Create Reports from Yahoo! Ads Data in Looker Studio

Looker Studio, formerly known as Google Data Studio, empowers users to craft customized reports featuring data visualizations that can be shared with clients while reflecting your brand identity. When combined with CData Connect Cloud, you gain immediate cloud-to-cloud access to Yahoo! Ads data to create visualizations, dashboards, and more. This article provides step-by-step instructions on establishing a virtual database for Yahoo! Ads and generating reports from Yahoo! Ads data within Looker Studio.

CData Connect Cloud offers a seamless cloud-to-cloud interface tailored for Yahoo! Ads, making it straightforward to construct reports directly from live Yahoo! Ads data within Looker Studio without the need for data replication. As you create visualizations, Looker Studio generates queries to retrieve data. With its inherent optimized data processing capabilities, CData Connect Cloud efficiently channels all supported query operations, including filters, JOINs, and more, directly to Yahoo! Ads. This leverages server-side processing to swiftly provide the requested Yahoo! Ads data.

Configure Yahoo! Ads Connectivity for Looker Studio

Connectivity to Yahoo! Ads from Looker Studio is made possible through CData Connect Cloud. To work with Yahoo! Ads data from Looker Studio, we start by creating and configuring a Yahoo! Ads connection.

1. Log into Connect Cloud, click Connections and click Add Connection
2. Select "Yahoo! Ads" from the Add Connection panel
3. Enter the necessary authentication properties to connect to Yahoo! Ads.

   Authenticating with Yahoo! Ads

   Yahoo! Ads supports OAuth authentication. To authenticate with Yahoo! Ads, set the following connection properties:

   • (Optional) Enter the Search Ads Account Id. If left blank, this defaults to the Authenticated user's primary account.
   • (Optional) Enter the Display Ads Account Id. If left blank, this defaults to the Authenticated user's primary account.

   Click Sign in to connect securely through OAuth. This action opens the Yahoo! Ads sign-in page in a new tab.

   Log in to your Yahoo! Ads account and provide the requested permissions (if applicable).

   
4. Click Create & Test
5. Navigate to the Permissions tab in the Add Yahoo! Ads Connection page and update the User-based permissions.

With the connection configured, you are ready to connect to Yahoo! Ads data from Looker Studio.

Visualize Live Yahoo! Ads Data from Looker Studio

The steps below outline connecting to CData Connect Cloud from Looker Studio to create a new Yahoo! Ads data source and build a simple visualization from the data.

1. Log into Looker Studio, click data sources, create a new data source, and choose CData Connect Cloud Connector.

2. Click Authorize and allow access to your Google account.
3. Click Authorize to authenticate with your CData Connect Cloud instance
4. In the CData Connect Cloud Connector in Looker Studio select a Connection (e.g. YahooAds1) and click Next
5. Select a Table (e.g. CampaignPerformance) or use a Custom Query and click Connect to continue
6. If needed, modify columns, click Create Report, and add the data source to the report.

7. Select a visualization style and add it to the report.
8. Select Dimensions and Measures to customize your visualization.

Live Access to Yahoo! Ads Data from Cloud Applications

Now you have a direct, cloud-to-cloud connection to live Yahoo! Ads data from your Looker Studio workbook. You can create more data sources and new visualizations, build reports, and more — all without replicating Yahoo! Ads data.

Try CData Connect Cloud and get real-time data access to 100+ SaaS, Big Data, and NoSQL sources directly from your cloud applications.